Sales program - In-person or virtual
Sell Fearless
Avoidance has a price. You're already paying it.
Hayley and David’s program shifted my mindset around sales in a way I didn’t expect. I moved from resistance to genuine excitement, and I left with actionable frameworks I could put to use right away. Practicing the tools together made the concepts stick. Their complementary styles and deep experience make the workshop both engaging and transformative. I recommend it wholeheartedly!
- Vishal Jodhani, Bain & Co., Associate Partner, Strategy and Transformation
The Problem
Deals not closed. Rooms not owned. Growth not realized.
Attracting clients. Securing funding. Negotiating with vendors. Advocating for a cause. Pitching ideas. Presenting yourself in a job interview.
Sales moments are all around you, but at some point you decided that selling is intimidating, sleazy, dishonest, or annoying. At some point you decided that sales is something other people do, not you.
That story is costing you in deals you didn't close, in decisions you didn’t influence, in job offers you didn’t get, in the growth of your business.
This program will help you write a new story and realize that selling is you, because you get to do it your way. This program will help you grow your impact, influence and revenue and feel aligned and authentic.
Who is this program for?
Founders who can sell anything. Except for themselves.
Experts like product managers, consultants, lawyers, financial advisors, developers and account managers who work with clients but don't own the sale. Yet.
Salespeople who spend their time pitching and want to learn a better way.
Leaders who want to influence up, down, and sideways.
Employees who want to be heard.
Anyone who knows that sales is part of everyday life and wants to get better and happier at it.
What you'll leave with
More than new tools. Personal growth.
Mindset
Strengths
Skills
Confidence
Release the limiting beliefs that make selling feel uncomfortable and replace them with fresh perspectives and new empowerment
Know exactly how to build a sales style around your natural strengths
Lead qualification, pitching, objection handling, closing and so much more
Walk into any sales conversation feeling well-equipped, authentic, and comfortable
How it works
Built for doing, not just listening
Interactive & experiential
Role plays, coaching demonstrations, partner work, and group discussions that surface your patterns and put your learning into practice
Transformative
Identify and dismantle your limiting beliefs about selling and choose empowered thought patterns
Informative & practical
Proven sales strategies practiced in the context of your situation
Personalised
Assess your strengths and define a sales style that is authentically yours
Your facilitators
People who've done it. Together we bring 25+ years of sales leadership and coaching experience, so we understand what the pressure feels like and how to change your relationship to it.
Vishal Jodhani, Bain & Co., Associate Partner, Strategy and Transformation
“Hayley and David’s program shifted my mindset around sales in a way I didn’t expect. I moved from resistance to genuine excitement, and I left with actionable frameworks I could put to use right away. Practicing the tools together made the concepts stick. Their complementary styles and deep experience make the workshop both engaging and transformative. I recommend it wholeheartedly!”
Kasper Siemons, CEO, WebElephant
“Positive results from the sales training. [Our] marketeers are using it in client conversations and are booking results...People are so enthusiastic about the training that the ones who were not there feel left out.”
Anonymous comments from feedback forms
"Best sales training I've had. It surpassed classic sales subjects/methods and provided more personal insight in how we individually approach sales and how to use your personal strengths and weaknesses."
"It was very helpful, especially on a personal level. I really believe it will add value for everyone who will attend to the program. In addition, I really think that it can give non-sales people a completely different perspective on the profession and how you can make customer conversations more enjoyable for yourself."
"Started a bit skeptical on what to expect but really pleased we worked with you. Learned a lot from the theory, from your experience and approach and loved the team dynamics it created. Also outside of the training sessions."
Find the right fit.
Individual
Next program: Sept 2026
Format: Six two-hour sessions, live online
Cohort size: Max 15 participants
Investment: Contact for pricing
Places remaining: 10 of 15
Not sure yet? The discovery call is 20 minutes, no obligation, and a good way to see if this is right for you before committing. Or request a free glimpse inside the course using the submission form below.
Organizations
Do you struggle to get your teams to pick up the phone? Have you addressed that by tracking their outgoing calls? Do you lack ownership outside of the sales team for client experience and revenue generation? What if you addressed the root causes of these problems: that your teams are afraid to sell? That is what this program does. This program will get your team picking up the phone, not by force, but through mindset. This workshop will get all of the actors who touch the client to actively engage in and contribute to the sales process. The result will be a team that prospects with confidence, follows up without hesitation, and closes without compromising themselves, their team or their organization.
Format: Full day (Two full days, in-person or virtual)
Half day (Four half days, virtual)
Sessions (Six two-hour sessions, weekly or bi-weekly, virtual)
Group size: 6-15 participants
Tailoring: Content adapted to your sector and team
Pricing: On request, based on format and group size
We'll scope the right format for you and your team and provide a full proposal within 48 hours.
Partners
We work with accelerators, associations, banks, and corporate training networks who want to offer Sell Fearless to their communities or client base. We offer flexible partnership models including revenue share and white-label delivery, depending on what fits you. You can expect a professionally designed programme with a clear methodology, two experienced facilitators with credible real-world backgrounds, and a track record with SMEs in the Netherlands.
Partnership models: Revenue-share, white-label
Delivery: In-person or virtual
Minimum cohort: 6 participants
We're currently exploring partnerships in Sweden, the Netherlands, and the UK. Reach out and we'll set up an initial call within a week.